As one of the world's most proud aspects of Japanese culture, it has been passed down through the ages, generations and borders.
Kamen Rider works. As you know, Kamen Rider has a catchphrase, "Transform!"
A story about heroes who each transform into unique, original forms.

The protagonist, who has been living as a normal human being until now, is suddenly given the important mission of saving the Earth from villains.
As a result, they overcome the anxieties and conflicts they experience and gradually make up their minds.
By carefully depicting and capturing such "inner changes," we can create "timeless value and appeal."
"HENSHIN by KAMEN RIDER" expresses this as its main concept.

And, this brand will focus on the "Heisei Kamen Rider works" among the successive Kamen Riders.
Another concept is to use iconic scenes and key item that appear in the story as design sources,
A wide range of item will be available, including sneakers, T-shirts, hoodies, pants, and fashion accessories.

Next, let's take a look at the name "HENSHIN by KAMEN RIDER."
It is believed that the name was written in alphabets, inspired by the keyword "transformation."
I think this is a common prediction, but of course it can't be said to be entirely wrong.

If we go a step further and write the external change of appearance as "transformation" in kanji,
In contrast, the internal changes that come from repeated failures and successes, accumulating experience and determination
The word "HENSHIN" is defined as the alphabet. By combining its meaning with the emotions that arise when you put on the clothes,
I want people to update themselves, even if just a little at a time.
This wish is embodied in the name "HENSHIN by KAMEN RIDER."

The brand's item are based on the concepts of ELEMENTS, PHOTO, and MARKING.
We felt a strong affinity for each other's brands, starting with our original collections.
Another feature is the collaboration projects with apparel brands.
Another highlight is how the designers respect the background of each era and reflect it in their designs.
We hope you enjoy this impressive collection that fuses the worldviews of both brands through the common language of clothing.